The campaign adopted a multi-channel strategy to connect with Gen Z, leveraging influencer marketing by partnering with 20 influencers for authentic testimonials and collaborating with 26 dancers to create engaging, platform-optimized reels. We also worked with a prominent KOL to produce culturally relevant dance content. Additionally, experiential marketing efforts, such as the “Ten Universities, One Stage” Joint-U Mass Dance in Hong Kong, fostered community engagement. This comprehensive approach, combining social proof, creative storytelling, and immersive experiences, led to increased brand awareness, greater audience engagement, and positioned QV Ceramides as a cultural movement that encourages authenticity and self-expression among Gen Z.