At PressLogic, we’re proud to create campaigns that not only elevate brands but also foster real connections with audiences. Our work with QV CERAMIDES, Australia’s #1 Recommended sensitive skincare brand by dermatologists^, is a great example of this.
The “Embrace the Transformed You” campaign was crafted with Gen Z in mind—a generation that values authenticity and practical solutions. We focused on the benefits of QV’s unique formula, which includes ceramides, niacinamide, and glycerin. This blend is designed to strengthen the skin barrier and promote healthy, radiant skin. By emphasizing its dermatologist-tested and sensitive-skin-friendly qualities, we positioned QV CERAMIDES as a go-to option for young people facing skincare challenges.
But we didn’t stop at just promoting products. We brought in influencers to share their testimonials and lined up 9 teams of university students dancers to create engaging Instagram group dance reels that resonate with the brand. Plus, we collaborated with a well-known KOL Kilby Chan (超酸) to produce creative dance content, ensuring our message truly connects with Gen Z.
Through relatable storytelling and partnerships, like the “Ten Universities, One Stage” Joint-U Mass Dance in Hong Kong, we aimed to empower young individuals. The campaign has led to a noticeable increase in brand awareness, deeper audience engagement, and a strong emotional connection with consumers. QV CERAMIDES has become more than just a skincare line; it’s now a movement encouraging young people to embrace their true selves.
At PressLogic, we believe in the power of genuine storytelling and engagement to drive brand success. If you’re looking to create campaigns that inspire and connect, we’re here to help. Let’s chat about how we can bring your vision to life!
